Maybach ads stress name's pedigree; Campaign for luxury vehicle consists of print advertisements.(Brief Article)

DaimlerChrysler is launching the Maybach luxury car with an international print campaign that stresses the vehicle's historical roots.

The Maybach, priced at around $320,000, goes on sale in Europe this fall and in the United States next spring.

The first Mercedes built in 1901 was the brainchild of Wilhelm Maybach, a friend and colleague of Gottlieb Daimler.

In 1909, Maybach began building engines for Zeppelin airships.

In 1919, his son Karl began making luxury automobiles.

By 1941, the Maybach car company had produced 1,800 vehicles, including the 1930 Maybach Zeppelin, a massive car …